WeDid: Aprimo and geoTribes Integration

Challenges

The requirement was to take a person’s contact details from the Aprimo marketing automation system and enhance the contact information by appending person-level geodemographic segmentation data from the geoTribes application to the contact record.

When a new Contact is added to Aprimo the integration takes the new Contact’s details and then does a lookup of the geographic and demographic information for this Contact in the geoTribes application. The geographic and demographic information is then appended to the contact record in Aprimo.

 

Solution:

aprimo_geotribes

Purpose To query contact from Aprimo and assign the relevant geodemographic data to the matching contact managed in geotribes and in return update the contact in Aprimo as well.
Applications Aprimo
geotribes
Versions Aprimo Online
geoTribes Online
Tool Dell Boomi Atmosphere
Information Aprimo Audience Member <> Geotribes DataTagRecord
Data Formats XML
Volumes 30/day
Process Aprimo Audience Member create Geotribes DataTagRecord
Schedule Every 30 minutes
Complexity Simple