Salesforce: Broadcasting Newsletter to Community Users

There are many different options available in a broadcasting newsletter to community users, such as using native Salesforce feature or send an email or third-party apps from the Appexchange if you have more specific requirements or simply using other applications for marketing purpose.

 

We have recently implemented this requirement with a combined utilisation of:

  • Mail Chimp as the marketing tool
  • third party app Chimp Sync from the Appexchange to sync to Salesforce

 

This implementation has achieved the following requirement:

  • subscription list can be made available in Salesforce
  • community users can be added to the subscription list for broadcast in Mail Chimp
  • community users are able to receive newsletters via email and directly access it
  • past and present newsletters will be available in Salesforce